I Love Making Content
that Drives Action
I Love Making Content
that Drives Action
Embedded Files
that Drives Action
I'm Brian Michelotti, and I love making content that drives action. When I'm not editing research or producing content, you can usually find me spending time with my wife and son, playing bass, or riding my bike through the trails of Tarrytown, NY. I’ve always believed in finding a good balance between work and personal life, so I make it a point to enjoy the simple things – family, music, and the outdoors.
With over 15 years of experience in content and research, I love creating stories that connect with people, but it's those quiet moments away from the screen that really keep me inspired and grounded.
Work Qualifications Include:
Work Qualifications Include:
Director of Content Strategy, Aberdeen Strategy & Research (2021 – Present)
Led content strategy for IT and supply chain research, driving engagement with AI-driven insights.
Grew social media followers by 20%, boosting audience engagement.
Increased website traffic by 35% through effective content planning.
Drove a 20% increase in gated asset downloads, generating more leads.
Content Marketing Writer, Gartner (2020 – 2021)
Transformed complex IT and finance research into accessible, engaging content for internal and external audiences.
Marketing Producer, Meta (2018 – 2019)
Developed executive communications and presentations to support IT adoption initiatives.
Created materials to engage stakeholders and highlight key technology updates.
Senior PR Account Executive, N6 powered by KRMA (2010 – 2018)
Managed high-impact campaigns for technology clients, aligning messaging with IT and corporate goals.
Education
Education
Bachelor’s Degree in Communication, Iona University (2010)
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