One of the best decisions I ever made as head of research at Aberdeen was bringing Brian Michelotti on board in his capacity as content strategist. However, to put a single label on Brian’s contribution to the organization would massively understate the breadth of value that he brought to the company and our team.

Brian’s tenacity in delivering top-notch content and quality outcomes for clients is rare for someone in his role, but he was able to do it well and do it often. His passion for learning and building his wide array of skills is something that I’ve benefitted from as a colleague but also admired as a professional. Learning and honing his skills in video production, web design, content management, and many other areas, positioned him as a tremendous asset to our team.

Perhaps most importantly though, Brian’s upbeat attitude and the content of his character make him an indispensable ally and someone I’ve come to trust and confide in over the years.

I emphatically recommend working with Brian and hope that I get a chance to do so again in the future!

Brian possesses the unique skill of content strategy and storytelling in a way that allows building an engaged audience and driving engagement. I had the pleasure of collaborating with Brian on numerous projects, ranging from written research content to webinars and videos, building dedicated web pages, etc. 

One of Brian's most striking attributes is his 'get it done' attitude. He often quickly learned certain skills or knowledge to take on a new initiative. Brian's work and contributions have contributed to increases in customer satisfaction thanks to quality content along with audience growth- tied to finding and executing innovative ways to engage B2B stakeholders. 

Besides content strategy and research, Brian also has a strong understanding of the ad and brand promotions space. He's a great team player, highly dedicated to the team, and always willing to roll up his sleeves to collaborate to deliver time-sensitive programs quickly and effectively.